Question: How often should I post on my blog?
All of you, by now might have a good understanding of what a blog really is. As you now know that, you also must be aware that blogging, unlike a website, is an activity which needs the blogger to be actively engaged in regularly updating the blog, creating rich and engaging content to keep the flow of visitors steady to the blog. We all need to understand that there are hundreds of thousands of blogs out there and a lot of them concentrate of similar kinds of contents, which means that a blog which is being updated regularly, features engaging contents, and posts which are superior than the lot will eventually succeed in getting the visitors, who will gradually turn into regular visitors of your blog, which plays a pivotal role in making your blog successful over time. Now to achieve the success every blogger wants, it is crucial that you plan a couple of things carefully. As you know, content is the king. It is the content that brings in visitors to blogs. Now since you have decided the contents of your blog, since you have reached this far, looking up for posting frequency for your blog, it is important that we concentrate on other things that are crucial for a successful blog. You have got to have a great template for your blog. The template is nothing but the design of your blog. Layouts, colour schemes, typefaces (fonts), functionalities of the blog. You can do a great number of changes to your blog templates once you choose a base template, and you have decided upon the changes you want to make in your blog. We have already discussed previously how to make changes to blog templates using the template editor, and even directly from the Template HTML Editor, for blogger. Once you are satisfied with the changes you wanted to make to the blog’s template, and you have successfully implemented all the changes you wanted, you can concentrate upon other things.
With that, we come to another important aspect of a successful blog, which is consistency in posting. This is an important aspect that has the ability to make or break a blog’s success. We thus decided to do a post discussing what should be the posting frequency for your blog. The blogosphere is full of blogs that have just a single post, or a couple more than that. The contents dealt with in blogs is just extra ordinary. It’s just awesome to take a look at what all things bloggers can come up, and it’s just extraordinary when you get to read through these different kinds of topics people around the world blog about. Now just imagine, where your blog stands in the crowd of so many blogs over the internet. Now on a blog, when a visitor knows the kind of “website” he or she is visiting, the visitor expects a certain amount of regularity in the posting. Try placing yourself in place of a regular internet user looking for information on some topic, and through your search, you reach a blog which has the topic you were looking for. Now the information you were looking on the topic was spot on. The writeup was excellent, and you liked the writeup in the blogpost, a lot. You decided to look for more blogposts on the blog, only to find that the last blogpost was made in October, last year, and it has been a good six months since the blog was last updated. What would be the impression on you? Irrespective of the kind of expertise the said blogger had on a certain topic or topics, you find it worthless checking out the blog again, since you know that the blogger might have lost interest in the blog, or might have just dumped the blog.
This is what consistency does. No matter how much expertise you hold in a particular genre, if you are not consistent, it is useless to put in a lot of effort in your blog, since you might not get the kind of visitor response you might be expecting. Now, in blogging, the inflow of visitors has a direct relation with the motivation level of the blogger, more importantly when the one behind the blog is an individual. So, lets now head over straight to the question. What should be my posting frequency? Well, answering this question is a bit complicated. Before answering a question like this, one has to keep in consideration, the kind of niche you have chosen for your blog. The level of experience you have in blogging, the kind of popularity you already enjoy in the particular niche, and lastly, the amount of time you have to spare for your blog. If your blog is a particular source which you want to convert into a consistent source of income, you’d better spare more time blogging, and churn out posts/updates more regularly than the blogger who is not doing this for a livelihood. The niche you are blogging into also decides the optimum frequency of posting on your blog. Like if you are blogging about computing, smartphones and IT related gadgets, a much sought after niche, with a majority of internet search targeted on these, you better be prepared to blog as often as one blogpost per day, or even more, which will mean that you will need to invest more time in researching the topics, writing professional quality articles and posting them on your blog. But then, this posting frequency too is related to the kind of exposure your blog has in the blogosphere. Like, if your blog is relatively new with not much exposure in the blogosphere, or the kind of niche you are blogging into, you should try restricting the number of posts in your blogs, to a level that you think will be good. The fact worth considering here is that since your blog is relatively new, there might not be a lot of readers for your blog which will mean that your efforts will go waste since there won’t be a great reader base for your kind of contents on your blog. Building a good reader base needs time, and you need to keep that into consideration. So, initially, you should try investing some time on your blog, but carve out a bigger chunk of the time you kept for your blog, to try and create the reader base by marketing your contents in blogging forums (by this, we don’t mean that you should go on spamming threads in such forums, which will eventually mean you being kicked out of there, and will be useless), which will go a long way in getting you readers. Once you have a small reader base, your blog is getting regular visitors, and they are spending some time on your blog, you can try increasing the posting frequency on your blog.
Whatever be your posting frequency, CONSISTENCY IS THE KEY! You need to ensure that you have a fixed posting schedule that you try and follow religiously. This doesn’t necessarily mean that you should make posting on your blog a daily chore, but then you certainly need to have a certain kind of posting schedule. For most bloggers and blogging niches, it is upon the blogger to ponder over and decide a posting frequency that would suit their conditions best. As a general heads up for anyone looking for a posting schedule for a majority of blogs, especially, when you are a new blogger, and don’t have too much exposure in the niche you are blogging in, we would suggest keeping a weekly schedule, that ensures that your blog has a new blogpost on a fixed day of the week, every week, month after month. Once you are settled down properly in this posting frequency and your blog is doing good, you are getting enough visitors to justify working on the blog more, you can rethink the posting schedule and increase it gradually such that you are comfortable with it, and your blog does good. Like for this blog too, we are keeping a bi-monthly schedule what we decided keeping in mind the exposure of this blog in the niche, and we plan to gradually increase the posting frequency over time, to keep the increasing expectations of our blog readers, as we grow over time, an our reader base increases.
In the end, we would like to suggest that it is mostly upon you to try and decide the posting schedule that you can manage without much effort, and ensure that you follow the schedule strictly. For a headstart, you can take a posting schedule that makes you post one blogpost, each week, making atleast 4 posts in every month. With this, we’d be closing this post, wishing you ALL THE BEST!